State your name and business.
Maia Singletary, Astrida Naturals

What is your mafia nickname?

What is your craft?
Cosmetics. I make body and skin care with natural ingredients.

Why do you do your craft?
I initially wanted to solve my own skin care issues but became obsessed with the chemistry of the entire process. Now, I can’t stop experimenting. I’m like a mad scientist, always tweaking and trying to improve my formulas.

How did you come up with your business name?
Astrida is a name of Norse origin. It means beautiful woman of divine strength. When I first decided I would make skin care for others I wanted to choose something that would reflect the belief that every woman is beautiful and strong.

What advice do you have for an artist/crafter who is just starting?
Start before you’re ready. Really. I spent years doing things very casually and tiptoeing around moving my business forward because I was scared I was missing some secret sauce or something. I wasn’t missing anything except that spark to get going. Things don’t have to be perfect right away. Doing is the fastest way to learn.

Where is your work available for purchase?
You can find me online at, Etsy and Abe’s Market